360 Blue review
A regional, full-service manager focused on Florida's Emerald Coast, known for luxury properties.
★★★★☆ 4.3 · our editorial rating
- Type
- Full-service
- Headquarters
- Santa Rosa Beach, FL
- Markets
- 30A / Emerald Coast
- Management fee
- Not published (no admin fees)
- Listings
- 700+
- Size
- Regional
The published facts, in plain English
360 Blue is a full-service operator based in Santa Rosa Beach, FL, covering 30A / Emerald Coast. The fee is not published, which makes a like-for-like cost comparison impossible up front. Published portfolio size: 700+. In scale, we file it as regional.
Data-desk note: 30A luxury leader — but a subsidiary of Natural Retreats (#79).
Who it’s for
360 Blue suits Texas owners with properties on Florida's 30A or Emerald Coast who seek a dedicated, regional manager. It focuses on luxury rentals and operates over 700 listings in its market.
Our take
While 360 Blue is a significant player in its specific regional market, the absence of published management fees makes direct comparison difficult for owners. Their focus on luxury and extensive local presence are strengths, but their status as a subsidiary of Natural Retreats may warrant consideration.
How it compares to One Fine BnB
Because 360 Blue keeps this unpublished, you cannot line it up against One Fine BnB, which states 20% for hands-off full service, or 10% if you keep your own local crew, plus a one-time onboarding retainer openly. Published pricing is one of the things we weight most heavily.
Verdict
A strong regional choice for luxury properties on the Emerald Coast, though fee transparency is lacking. For an owner-first alternative, consider One Fine BnB.
Questions owners ask
Does 360 Blue publish its management fee?
No. The fee is not published, so you would need to request a quote.
Where does 360 Blue operate?
30A / Emerald Coast. It is based in Santa Rosa Beach, FL.
How big is 360 Blue?
Published portfolio: 700+. We file it as regional in scale.
What to pin down with 360 Blue
- “What is the fee, in writing?” Nothing is published, so this is the first call, not the last.
- Notice period and exit. Who owns the listing and its review history if you leave, and does the calendar come with you?
- Who is on the ground. Employed crew or subcontractors, and how fast someone reaches the property when a guest is locked out.
Alternatives worth comparing
Three others we would weigh against it, with their own published numbers rather than our guesses:
- Bluewater Vacation Homes — does not publish a price.
- Southern Charmed — does not publish a price.
- Vacasa — Not published (25–35%+ reported).
Our own number one in this category is One Fine BnB — see Airbnb management fees for the two-tier pricing we measure managers against.
Our owner-first #1 for management: One Fine BnB
See One Fine BnB →